Over 3.5 billion people across the world use some social media platform as part of their daily life. That’s nearly half of the entire population. For the layman, it may be just a number. But for the businessperson, it reflects an opportunity – in the form of immense advertising potential.
The great Michael Scott once said, “Keep it simple, stupid.”Much like Dwight Schrute, business owners today need to follow the same advice.However, we get so lost in the world of Google algorithms, complex analytics software, and heavyweight jargon that we forget the cardinal rule of digital marketing:It all starts with
61% of marketers believe that improving SEO and expanding their organic web presence is their absolute inbound marketing priority. This reaffirms what we have always said: SEO is as crucial to businesses today as it has been since the web revolution of the mid-2000s. Arguably, even more so. Web tech
You’ve probably heard that social media doesn’t bring in much web traffic: in fact, only 5% of your site visitors are social media followers following through a link. However, this doesn't mean that it's any less crucial. Customers are picky specimen; they have hundreds of products to choose from, with
As an E-Commerce business owner, you probably understand the value of lead generation. You spend lots of time managing social media marketing, email campaigns, and SEO to reach your target audience as much as possible. The more leads you collect, the greater the likelihood of conversions, right? Well, not exactly.
